The intelligence behind every play.
Flawk unifies an intelligent ad server, on-device audience AI and programmatic access into one real-time decision engine for DOOH and CTV.
Trusted by industry leaders
From global telcos and ad-tech leaders to universities and local venues, teams rely on Flawk to put the right message on the right screen.
One engine, end to end.
Every Flawk screen runs in a single loop: sense the audience, decide on the best ad, deliver it and learn from the result.
What happens before an ad plays.
- 01 · Request
A screen asks for its next slot
The Flawk player requests an ad for the upcoming slot, sending screen, venue and schedule context.
- 02 · Signals
The room is read
Flawk Edge attaches live, anonymous audience signals: how many people are present, how long they stay, group type and attention.
- 03 · Decision
Every option is ranked
The ad server evaluates eligible direct campaigns, programmatic bids and house content against targeting, pacing, price floors and the live audience.
- 04 · Delivery
The winner plays
The selected creative plays immediately through VAST-compliant delivery. Impression and proof of play are logged once, with no double counting.
- 05 · Learning
The loop closes
Impressions, captivation time and visitor data flow into reporting and into the next decision.
Inventory that buyers trust.
Flawk turns every screen into transparent, brand-safe inventory and connects it to the leading DOOH SSPs and marketplaces through a single integration. Owners switch programmatic on screen by screen and set their own rules, and buyers reach the inventory through the DSPs they already use.
- Programmatic control for each screen
- ads.txt and sellers.json transparency
- Venue taxonomy based on the OpenOOH standard
- Inventory distributed across leading marketplaces
Decisioning in real time.
Our ad server ranks direct campaigns, programmatic demand and house content for every slot. Campaigns are paced against budget and schedule, and screen capacity is forecast before you launch.
- Priority waterfall: direct, programmatic, house
- VAST 4 video and image delivery
- Day-parting, pacing and capacity forecasting
- Single, de-duplicated impression tracking
Four senses. Zero identities.
Flawk Edge fuses several sensors to understand the audience in front of each screen, continuously, anonymously and on the device.
Vision
Computer vision counts viewers and estimates attention and dwell time.
Radio
Radio sensing measures foot traffic and occupancy from ambient device signals.
Bluetooth
Bluetooth proximity adds a second, independent view of presence.
Sound
Acoustic levels reveal the energy of the room in real time.
Three ways to target
Broad
Reach everyone in front of the screen. Ideal for awareness.
Targeted
Prefer your audience, and keep reach when it isn’t present.
Strict
Play only when your target audience is actually there.
Every format, from one upload.
Flawk AI Studio generates and adapts image and video creatives for every screen shape, from vertical totems to ultra-wide taxi tops, and adds trackable QR codes that connect screens to action.
- Image and video generation
- Automatic adaptation to every format
- QR codes with scan tracking
Measure what people actually saw.
Go beyond plays. Flawk reports impressions, unique visitors from two independent sensors, hour-by-hour traffic heatmaps and captivation time for every campaign, screen and creative.
Insight without intrusion.
Audience intelligence only works if people can trust it. Flawk is built so that screens learn about audiences, never about individuals.
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Processed on the device
Raw sensor data and images never leave the screen.
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Anonymized in real time
No faces, names or identities are stored.
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Aggregated metrics only
Reports describe audiences, never individuals.
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No personal data collected
Nothing is collected that could identify people in front of the screen.
Connected to the demand that matters.
Flawk inventory and decisioning plug into the platforms media buyers already use.
- Vistar Media
- Hivestack
- Broadsign
- Place Exchange
- PubMatic
- Magnite
- Equativ
- Sharethrough
- Adomni
- Moving Walls
Questions, answered.
What is a DOOH ad server?
A DOOH ad server decides which ad plays on a digital out-of-home screen at any moment and records the result. Flawk’s ad server combines direct campaigns, programmatic demand and live audience data to choose the best ad for every slot.
How does Flawk connect screens to programmatic demand?
Flawk connects each screen to leading DOOH SSPs and marketplaces, such as Hivestack, Vistar Media and Place Exchange, through a single integration. Owners choose which screens accept programmatic campaigns and set their own rules and price floors, and buyers reach the inventory through the DSPs they already use.
Which hardware does Flawk run on?
The Flawk player runs on common commercial displays and media players, and Flawk Edge adds on-device audience sensing. Our team helps you choose the right setup for each venue.
Does Flawk support VAST and industry standards?
Yes. Flawk delivers VAST 4 compliant video and image ads and works with industry standards such as ads.txt, sellers.json and the OpenOOH venue taxonomy.
See the engine in action.
Book a walkthrough with our team and see how Flawk decides, delivers and measures on real screens.